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The Manhattan Institute in New York City is looking for a Director of Marketing to lead its dynamic and experienced team. This position is responsible for creating, implementing, managing, and measuring multi-channel marketing campaigns that raise the Institute’s profile among key stakeholder audiences, thought leaders, and the general public. This position works closely with each department in the organization and reports to the Chief Operating Officer.

Primary duties and responsibilities:

  • Drive integrated marketing strategies across brands, channels, and platforms (online and offline)
  • Devise and manage departmental budget
  • Supervise a team of direct-reports—responsible for social media, paid advertising, email marketing, search engine marketing, search engine optimization, content management, brand-building, multi-channel digital campaigns, book promotion, web development, lead generation, event promotion, performance analytics, strategic partnerships, podcasting, app development, CRM and AMS software development, design, augmentation of earned media efforts, and so on
  • Assemble and monitor comprehensive performance-based reporting react to KPI data for further optimization and improvement
  • Identify and expand key audiences for research, scholars, events, and fundraising
  • Spearhead new digital outreach and publishing initiatives designed to raise awareness of the organization’s special programs
  • Remain current on digital landscape, from algorithm changes to new emerging technologies
  • Consistently analyze competitive marketplace and data insights to make recommendations for best-in-class practices
  • Collaborate with colleagues across departments to support efforts to deepen engagement with donors, followers, and more
  • Actively synthesize wins and learnings among senior team, key stakeholders, and board of trustees


  • Bachelor’s degree with 7+ years of experience in relevant communications, public relations, media, or marketing positions
  • Demonstrated track record of raising organizational profiles with creative and thoughtful strategies
  • Experience managing both direct employees and outside vendors
  • Familiarity with the policy and opinion-shaping community, especially in think tanks, media, academic communities, and on Capitol Hill
  • Proven experience building brand awareness of an organization through marketing and promotion
  • Exceptional interpersonal skills, tact, and diplomacy with the ability to develop and maintain cooperative and successful working relationships with outside constituencies and partners as well as staff, contractors, and supporters
  • Experience supervising teams and individuals with a wide range of skills and experiences
  • Superior writing skills are a must
  • Excellent analytical and critical thinking skills with an unrelenting eye for detail
  • Prior digital agency experience a plus


  • Paid media: Google Ads, Bing, Facebook, Instagram, YouTube, Twitter, LinkedIn, Amazon, Overcast
  • Analytics: Google Tag Manager, Google Analytics, Sprout, Swydo, SEO Moz, Quantcast
  • ESPs: MailChimp, Sendy, etc.
  • CRM/AMS: Salesforce, Nimble, Raiser’s Edge
  • CMS: Worpress, Drupal
  • Other: Adobe Creative Suite


Applicants should email a cover letter that clearly lays out their interest in the position, how their experience would be valuable to MI specifically, and salary requirements. Please email the cover letter and your resume to and addressed to Ilana Golant, COO.

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