Creatives, ranging from artists to musicians to podcasters, have enjoyed a renaissance over the past decade with the rise of social media and other digital tools. But apart from those who go viral, making a living wage as a creative is not easy— until now.
Non-fungible tokens (NFTs) have provided a way for creatives to connect directly with their fans, reducing their dependence on intermediaries. For the first time ever, creatives can now sell NFTs on Shopify – one of the largest digital e-commerce platforms – through Single, a Solana blockchain, music, and video company.
NFTs surged in salience in 2021 with $40 billion in sales and surpassed that with $42 billion in 2022 despite the “crypto winter,” according to analysis by Chainanalysis.
Christos A. Makridis is an adjunct scholar at the Manhattan Institute. He is also a research professor at Arizona State University and the chief technology officer and head of research of Living Opera, an arts and education technology startup.
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